Roofing · Charleston

Google rankings for roofers in Charleston

When someone in the Charleston area searches "roofer", Google picks three businesses to show first. This page is what decides whether one of them is you, and what Pluff checks and fixes every week so it is.

Get your free Pluff AnalysisYour Pluff Map for "roofer", what's wrong on your Google profile, and who's outranking you.

The searches

What people in Charleston actually type

These are the searches we track for every roofer client. Each one is checked from dozens of spots across the metro, because a roofer serves the whole area: Downtown, West Ashley, James Island, Johns Island, Mount Pleasant, Daniel Island and more.

roofer
roof repair
roof replacement
storm damage roof
metal roof installer
roofer Summerville
roof inspection

Plus the questions people ask ChatGPT, Gemini and Perplexity: "best roofer in Charleston", "who should I call for roof repair in Charleston", "most trusted roofing company Charleston SC". We check those too.

What Google weighs

Why one roofer outranks another

The primary category: Google has to list you as a roofer first, not something close. One wrong category and you're invisible for every search above.
Reviews: how many, how recent: The businesses in the top 3 for "roofer" in Charleston usually have more reviews, and newer ones, than the ones below. Steady beats a burst.
Services on the profile: Roof replacement, Roof repair, Storm damage, Metal roofing: each one listed on your Google profile is a match for a search like "roof replacement". Most roofers list none.
A page for each service: A site page that talks about roof replacement the way customers do gives Google a reason to show you for "roof replacement". A single homepage doesn't.
Photos and hours: Real photos of the work, added regularly, and hours that match your door. Google reads both as "this business is alive."
Distance, which you can't change: Google favors whoever's closest to the searcher. Everything above is how you win the spots that aren't right next door.

What Pluff does

Every week, for a roofer

Scan. Your Pluff Map for the searches above, against the roofers that outrank you.
Fix. Category, services, hours, photos, replies to reviews. Small things, done, logged, texted to you.
Build. A page per service on a site we host on your domain, written from your own words and reviews.

Free

Get your Pluff Analysis

Tell us the business. In a couple of days you get your Pluff Map for "roofer", the things on your Google profile and website that are costing you, and who's ahead and why.